Privacy Policy

Effective Date: June 16, 2025

This Privacy Policy explains how The Mermaid League LLC (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit or interact with our website at www.mermaid-league.com (the “Site”), make a purchase, or otherwise engage with our services (collectively, the “Services”).

Please read this Privacy Policy carefully. By using our Site or Services, you agree to the practices described here.

1. Information We Collect

Information You Provide

We may collect personal information when you:

·         Sign up for our email list or newsletter

·         Place an order through our website

·         Join or participate in The Mermaid League community

·         Contact us via email or forms on the site

This information may include:

·         Name

·         Email address

·         Shipping and billing addresses

·         Phone number

·         Payment details (processed securely via our payment provider)

·         Any messages or content you submit

Information Collected Automatically

When you visit our Site, we automatically collect certain technical data through cookies and analytics tools, such as:

·         IP address

·         Browser type and version

·         Pages visited and links clicked

·         Time and date of your visit

·         Device information

This helps us understand how users interact with our Site and improve the experience.

2. How We Use Your Information

We use your information to:

·         Provide and deliver products or services you request

·         Communicate with you, including order updates or customer support

·         Send promotional emails (you can unsubscribe anytime)

·         Improve our Site, services, and offerings

·         Detect and prevent fraud or misuse

·         Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information.

We may share your information with:

·         Service providers such as payment processors, email platforms, and shipping partners

·         Squarespace, which hosts and powers our website

·         Legal or governmental authorities if required by law or necessary to protect our rights

·         Marketing tools, for example to personalize our emails or website content (we use only reputable providers)

We do not knowingly “sell” or “share” personal information for cross-context behavioral advertising under applicable privacy laws.

4. Cookies & Tracking

We use cookies and similar technologies to:

·         Operate and secure the website

·         Analyze how users interact with the Site

·         Improve site performance and user experience

Most web browsers allow you to control cookie settings. Disabling cookies may limit functionality.

5. Your Rights

Depending on your location, you may have rights regarding your personal data, such as:

·         Accessing or requesting a copy of your personal information

·         Requesting deletion or correction

·         Opting out of promotional emails

·         Withdrawing consent where processing is based on consent

To exercise any of these rights, email us at themermaidleague@gmail.com.

6. Children’s Privacy

Our Site is not directed to children under 16, and we do not knowingly collect information from minors. If you believe a child has provided us with personal information, please contact us so we can delete it.

7. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy, or as required by law.

8. Data Security

We take reasonable steps to protect your information. However, no method of transmission over the internet is 100% secure. Please use caution when sharing sensitive information.

9. International Users

If you are accessing our Site from outside the United States, your information may be transferred to, stored, and processed in the U.S. or other countries. We take steps to ensure adequate protection of your data.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. Your continued use of the Site after any changes means you accept the updated policy.

11. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, you can reach us at:

The Mermaid League LLC
 Email: themermaidleague@gmail.com
Mailing Address: P.O. Box 790256, Paia, HI 96779

Privacy Policy — Opt-Out Clause

 Opt-Out Options

At The Mermaid League, we respect your privacy and communication preferences.

   •   You may opt out of receiving marketing or community emails at any time by clicking the “unsubscribe” link at the bottom of any email.

   •   If you wish to have your personal information (such as your name or email) removed or updated in our records, please contact us at [your email address], and we will respond within a reasonable time.

   •   You may also disable cookies in your browser settings to limit data tracking.